1. An overview of data privacy

General information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data privacy, please refer to our privacy policy listed under this text.

Data collection on this website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by the fact that you provide it to us. This may be, for example, data that you enter in a contact form.

Other data is collected by our IT systems automatically or with your consent when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right at any time to receive information about the origin, recipient and purpose of your stored personal data free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. In addition, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have a right of appeal to the competent supervisory authority.

For this as well as for further questions on the subject of data privacy, you can contact us at any time at the address given in the imprint.

Analysis tools and third-party tools

When visiting this website, your surfing behaviour can be statistically evaluated. This mainly occurs through so-called analysis programmes.

Detailed information on these analysis programmes can be found in the following data privacy policy.

2. Hosting und Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the servers of the hoster. This can be, in particular, IP addresses, contact requests, meta and communication data, contract data, contact data, names, website accesses and other data generated via a website.

The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (art. 6 para. 1 lit. b GDPR) and in the interests of a secure, fast and efficient provision of our online offer by a professional provider (art. 6 para. 1 lit. f GDPR).

Our hoster will only process your data to the extent that this is necessary to fulfil its performance obligations and to follow our instructions with regard to this data.

Conclusion of a contract for order processing

In order to ensure data protection-compliant processing, we have concluded a contract for order processing with our hoster.

3. General information and obligatory information

Data privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data privacy regulations and this data privacy declaration.

If you use this website, various personal data will be collected. Personal data is all data with which you can be personally identified. This data privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this occurs.

We would like to point out that data transmission over the internet (e.g. when communicating by email) may not be totally secure. A complete protection of the data against access by third parties is not possible.

Note about the responsible authority

The responsible authority for data processing on this website is:

Kuratorium Deutsche Altershilfe e.V.
Michaelkirchstraße 17-18
10179 Berlin

Authorised representatives: Chairman of the board Managing director:

Dr. Alexia Zurkuhlen, Vorständin / Helmut Kneppe, Vorstand für den KDA e.V.

und Geschäftsführung der KDA gGmbH

Register of associations: Amtsgericht Charlottenburg VR 34346 B, USt ID.-Nr.: DE 159836546

Phone: +49 30 / 2218298-0
E-Mail: info@kda.de

The responsible authority is the natural or legal person who, alone or together with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Legally required data protection officer

Data protection officer:

Responsible within the meaning of the press law: Dr. Alexia Zurkuhlen, Helmut Kneppe

Michaelkirchstr. 17-18

10179 Berlin

Telefon: +49 30 / 2218298– 0

E-Mail: datenschutz@kda.de

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases as well as to direct advertising (Art. 21 DSGVO)

IF THE DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PRIVACY DECLARATION. IF YOU FILE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN PROVE COMPELLING REASONS WORTHY OF PROTECTION FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, those affected have a right of appeal to a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only take place if it is technically feasible.

SSL- or TLS encryption

For security reasons and to protect the transmission of confidential content such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://“” to “https://“” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of data processing at any time and, if necessary, a right to correction or deletion of this data. For this as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of this examination, you have the right to request the restriction of the processing of your personal data.

• If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of deletion.

• If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

• If you have filed an objection pursuant to art. 21 para. 1 GDPR, a balance must be made between your and our interests. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed – apart from its storage – with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

4. Data collection on this website

Cookies

Our website uses so-called “cookies”. Cookies are small text files that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behaviour or display advertising.

Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure the web audience) are stored on the basis of art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (art. 6 para. 1 lit. a GDPR); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and enable the automatic deletion of cookies when closing the browser. When cookies are disabled, the functionality of this website may be limited.

If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately within the framework of this data privacy declaration and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version

• Operating system used

• Referrer URL

• Hostname of the accessing computer

• Time of the server request

• IP address

This data will not be merged with other data sources.

This data is collected on the basis of art. 6 para. 1 lit. f DSVGO. The website operators have a legitimate interest in the technically error–free presentation and optimisation of their website – the server log files must be recorded for this purpose.

Matomo (ehemals Piwik)

This website uses the open source web analysis service Matomo. We have configured Matomo so that only so-called “session cookies” are used. These are text files that are stored on your computer and that allow an analysis of your use of the website. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymised before storage.

The Matomo session cookie remains on your device for a maximum of 14 days, but you can also delete it at any time beforehand.

The storage of Matomo cookies and the use of this analysis tool are based on art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymous analysis of user behaviour in order to optimise both its website and its advertising.

The information generated by the cookie about the use of this website will not be passed on to third parties. You can prevent the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you do not agree with the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, this means that the Matomo opt-out cookie will also be deleted. The opt-out must be activated again when visiting this website again.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data takes place on the basis of art. 6 para. 1 lit. b GDPR, insofar as your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of requests addressed to us (art. 6 para. 1 lit. f GDPR) or on your consent (art. 6 para. 1 lit. a GDPR) if this has been requested.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiries by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The processing of this data takes place on the basis of art. 6 para. 1 lit. b GDPR, insofar as your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of requests addressed to us (art. 6 para. 1 lit. f GDPR) or on your consent (art. 6 para. 1 lit. a GDPR) if this has been requested.

The data sent by you to us via contact forms will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Newsletter

Newsletter­data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the email address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remain unaffected by this.

After you have been unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider on a blacklist in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of art. 6 para. 1 lit. f GDPR). The storage on the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Brevo (former: Sendinblue)

This website uses Brevo/Sendinblue for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo/Sendinblue is a service with which, among other things, the sending of newsletters can be organised and analysed. The data entered by you for the purpose of subscribing to the newsletter will be stored on the servers of Brevo/Sendinblue in Germany.

If you do not want an analysis by Brevo/Sendinblue, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message. Furthermore, you can also unsubscribe from the newsletter directly on the website.

Data analysis through Brevo/Sendinblue

With the help of Sendinblue, it is possible for us to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on, if any. In this way, we can determine, among other things, which links have been clicked on particularly often.

In addition, we can recognise whether certain previously defined actions were performed after opening / clicking (conversion rate). For example, we can recognise whether you have made a purchase after clicking on the newsletter.

Sendinblue also allows us to divide the newsletter recipients according to different categories (“clusters”). The newsletter recipients can be divided, for example, by age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups.

For detailed information on the functions of Brevo/Sendinblue, please refer to the following link:

Legal basis

The data processing takes place on the basis of your consent (art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Storage period

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remain unaffected by this.

After you have been unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider on a blacklist in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of art. 6 para. 1 lit. f DSGVO). The storage on the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Brevo/Sendinblue’s privacy policy:

https://de.sendinblue.com/datenschutz-uebersicht/.